WHAT IS STARRCOMMS?

I’ve always been fascinated by the potential of untapped and overlooked sports brands, and what they can achieve. My home team Birmingham City being one. But also, the global potential of sports such as World Chase Tag, the many clubs lower down the English and US footballing pyramids – and much more.

But also, a reason some may not think. We have all heard of WrestleMania and the money it brings local economies - $206 million in 2022 for the Dallas/Arlington area alone. Starrcade was the original WrestleMania. Created by the late American Dream Dusty Rhodes. 2 years older than WrestleMania, it was the first brand to bring a Superbowl like feel to a professional wrestling event.

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Starrcade to me is the most untapped brand, due to how the professional wrestling industry was a mainstream product in the 80s and 90s that all families watched – and Starrcade was a catalyst for that. Starrcade was the pinnacle – yet hasn’t been used in over 20 years. Which is why Starrcomms is the name of my blog that has nothing to do with professional wrestling – because I aim to bring the same larger than life energy the Starrcade brand once built – into my case studies on current and prospective brands. Now THAT is how you preserve a brands value.