Inter Miami and Barbie - a simple yet perfect collab

"When you turn on the tv and see pink, you'll know it's us."

Sounds like something you will hear from Barbie. It has to be.

However, it's the words of SVP of Brand and Marketing for Inter Miami Mike Ridley, speaking to Sports Illustrated about why they chose that particular colour. With the infamous pink Miami skyline, as well as the occasional flamingos spotted in Florida, it represents the "vibrant soul of South Florida" the club states.

Speaking of pink, I'm really impressed by the virality of the #barbiethemovie campaign.

I do think there is an untapped opportunity for Inter Miami here. Their branding is a soft pink compared to Barbie’s Magenta pink.

When I looked at Inter Miami CEO Jorge Mas vision for the franchise, I see a big strategy BEYOND Lionel Messi. We live in an attention economy, and Messi gets eyes on the franchise. But to maintain that long-term, whether it’s a pink tie-in with Barbie or other, I see big activations by Inter Miami over the course of this decade. In line with the biggest topical trends and movements.

Mike Ridley said in an interview at the GIS Miami summit (citing PSG's work) - that Inter Miami wants to be "the most culturally relevant sports brand in the world." So you have to imagine, Inter Miami will definitely have taken note of the buzz of the Barbie campaign…and who knows, maybe an activation opportunity coming very soon. What will happen when Inter Miami's bespoke pink meets Barbie's Magenta pink?

Hmmm, seems too obscure? Inter Miami partnering with Barbie simply based on the colour pink????

It's actually more feasible than you think. SURREAL Cereal used people in the general public with the same names as celebrities to endorse their cereal. And check out below, England star Declan Rice working with Muller on their Muller Rice campaign, with the clever tie-in of Rice endorsing.....rice.

Dwayne Johnson but not Dwayne Johnson...but still technically Dwayne Johnson endorsing cereal. (Try saying that 3 times)

Pink working with pink, Rice endorsing rice. Sometimes campaigns can come down to two components simply being identical….in their own special way.

https://www.youtube.com/watch?v=9TTG4mp_4Lg